Adpulp
Advertising News and Know-How
The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It's another key victory in their Culture War, which they've been fighting for how long now? Definitely since the 1960s. With the state legislature's latest move to restrict access to abortions after six weeks, people who care about human rights are understandably angry. Women are justifiably …
Continue Reading about SXSW 2022 Now In Danger of Being ‘Canceled’ →
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …
Continue Reading about Media and Marketing Workers Enlist the Help of Labor Unions →
People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, "Shiner." When you like the beer a lot, you might say, "It's a good' ern." In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by some of the state's best creative agencies. It's now time to add a new one to the list. Austin-based Bakery has …
Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation's top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The Richards Group to make a …
Continue Reading about The Richards Group and Tommy Lee Jones Make A Short Western →
Some of the industry's best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas is beginning to change. At least three new shops have opened since the …
Continue Reading about Dallas Is Home to Three New Spinoffs of The Richards Group →
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that's the goal of effective food advertising. https://youtu.be/wqqAhfqHg3k This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks like something you might want to give, and …
Continue Reading about Pizza Hut’s New “Triple Treat Box” Is A Gift →
"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
Continue Reading about TRISCUITS for ALL, ALL for TRISCUITS →
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …
Continue Reading about You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards →
Last month, I asked Rob Schwartz, CEO of TBWA\Chiat\Day NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let’s not forget the volume. These guys do a Super Bowl …
Continue Reading about Live Entertainment Is Missing, And We, the People, Badly Miss It →
In the ad agency business, we know that all the company's assets walk out of "the building" at the end of the workday. It's another way of saying that ad agencies don't have hard assets—that all the value is in the team. What about other fields like the restaurant industry...do restaurant owners and operators see their workers as critical to the enterprise, or as expendable cogs in the machine? For Chipotle …
Continue Reading about Chipotle Sends Its Workers Back To School (Tuition-Free) →
Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …
Continue Reading about Stan Richards Said Dumb Things, Now His Agency Is Reeling →
Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …
Continue Reading about Vital Farms Takes “Cage-Free” Out of Its Cage →
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