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Foursquare v. Gowalla — Just One Drama Playing In Austin This Weekend

The Wall Street Journal addresses the buzz around location-based services at SXSW this weekend. According to the Journal: Foursquare, which launched last year at SXSW, has 16 new badges that users can collect as they check in at different places around Austin. The service updated its iPhone app in time for the conference and has teamed up with PayPal and Microsoft to raise money for Save the Children's Haiti fund …

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Great Concepts Demand To Be Built (It’s Like There’s A Real Seed In the Idea)

Microsoft's needed a way to showcase its Expression Studio and Silverlight products and sell them as integral to the creative process. So they came up with the PhizzPop Online Design Challenge and PhizzPop Tour. When the tour came to Minneapolis, Zeus Jones stepped up and won the local competition, a fact which led them to compete and win again in Austin at the PhizzPop nationals. Zeus Jones Phizzpop SXSW Finale from …

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Stop Being So Smart All The Time

Patricia Martin, writing in Ad Age, recalls seven "unthinkable ideas" from SXSWi 2009. I especially like is Kathy Sierra's insight into the knowledge economy. Make the consumer brilliant. "Don't bother trying to get them to think you're brilliant," said Kathy Sierra, cognition expert and game developer, whose keynote was one of the most heavily blogged and Twittered events of the conference. According to Sierra, in a …

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Geeks & Freaks

I'm not in Austin for South By this year. But there are plenty of people to take my place. Last year, 12,651 people registered for the Music category; 6,675 people registered for Film; and 9,051 registered for the Interactive portion. This year, though, spokesperson Elizabeth Derczo says Interactive is expected to beat out Music. It's kind of fun to see the local TV coverage. It's quite a bit different than the geek …

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Live from SXSW c/o BlogTalkRadio and PepsiCo

BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, "while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to …

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Bogusky, Boulder & Bikes

Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …

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