Scott Belsky, Founder & CEO Behance, gathered his thoughts following his trip to Austin for SXSW earlier this month. Writing for OPEN Forum, Belsky says he appreciated AOL's booth where they curated news. Score one for branded utility. Belsky (who I heard from at Big Omaha last May) also says "the future of advertising" was a hot topic in Austin this year. With brands in the hands of the people, a new genre …
Tech Journalists Weigh In At SouthBy
Are you fatigued buy all the SouthBy coverage on this site and others? I ask because there's more than one week's worth of content nuggets to unearth. For instance, Pelpina Trip of WebBeat.TV spoke to Richard MacManus, founder of ReadWriteWeb about his team's use of Beluga's group messaging service, and about Marshall Kirkpatrick's breaking story regarding the eminent, but still unannounced, launch of Google …
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Guest Post: Marketing in the Moment At SouthBy And Beyond
Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She's also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, I asked Hoffman to recap a slice of her experience at the conference for …
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“Money Chases Things,” Says Diller
Caroline McCarthy of CNET listened to IAC founder and Chairman Barry Diller speak at South by Southwest on Monday. She says Diller provided "a bit of blunt, curmudgeonly insight for a conference best-known as a hub of the young, wide-eyed, and exuberant." Diller was asked on stage about the presence of a tech bubble. "Well, we're puffing it up pretty nicely," Diller said, calling the multibillion-dollar …
Turn Yourself Into A Game, Says Rose
IFC is streaming live interviews from its Crossroads House at SXSW. Frank Rose of Wired.com and author of Art of Immersion sat for one such interview. I'm not sure who the interviewer is here, but I am sure that he upstages Rose. Speaking of gaming, ReadWriteWeb has an interesting piece about how game mechanics will solve global warming. SCVNGR CEO Seth Priebatsch said from the SouthBy stage …
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Apple Brings The iPad2 To The Digerati Encamped In Austin
If there was ever a time and place for an Apple pop up store, it's 6th Street in Austin this weekend. According to The Statesman, a team from Apple rolled in to town last Monday, picked their favorite location, signed a two week lease with Plat.Form Real Estate, and set about retrofitting 5,000-square-feet of space in the classic Scarbrough Building at Congress and West Sixth Street. Daniel Terdiman, …
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