Adpulp
Advertising News and Know-How
By David Burn
Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a team of illustrators, designers, and animators in one place who were able to …
Continue Reading about To Remain Or Become Relevant, Create Better Brand Experiences →
By David Burn
UPDATE 10/6/12: We wrongly assumed W+K made the following Levi's spot. Please excuse our initial error and see the revised post for the correct credits. "Just Do It" is much more than a tagline. It's a platform, and an ethos so deeply embedded in Nike's core, that the brand doesn't even need to use the three little words anymore to convey the meaning in them. Take a look at this new long form commercial from …
By David Burn
Now that the political conventions are over, we can focus on what truly matters. College football! If you're a fan of college football, you know that teams have been jumping from one conference to another like crickets at dusk. The Big 12, for one, has imploded. Colorado left last year for the Pac 12, and Nebraska left for the Big 10. This fall Mizzou and Texas A&M departed for the SEC, while TCU and West Virginia …
Continue Reading about Gators Come To Kyle Field For Aggie’s Inaugural SEC Clash →
By David Burn
Protect the football (from homebrew, wheatgrass, babies any environments that doesn't work for watching football). That's the new message from Buffalo Wild Wings and its ad agency, Fallon. Interestingly, some homebrewers are pissed at the brand. One commenter on YouTube said, “You should learn to make good wings before you pick on the people that have taken the time to make good beer.” Another …
Continue Reading about “Protect The Football” Is A Great Call To Action →
By David Burn
Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete's heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a look at these inspirational spots from the sepia-drenched campaign: Meredith …
Continue Reading about Visa Produces Instant Nostalgia In London →
By David Burn
The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage--a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content marketing campaign (with PR intentions) around all the little moments that lead the big …
Continue Reading about There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom →
Get ready: The London Olympics are coming in a few weeks. To be honest, I'm not much into the Olympics as a whole, although it was quite cool to be living in Atlanta in the Summer of 1996 when the games were there. But it's no secret that brands and marketers leap at the chance to be an official sponsor. So what's in it for them? Prestige? Visibility? One of the brands that has been criticized for sponsoring …
Continue Reading about What Does An Olympic Sponsorship Do For Brands? →
By David Burn
Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn't help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he's been taking the product for a year and it works. Are you ready to take Furyk's word on this? …
Continue Reading about He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere →
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