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Advertising News and Know-How
Today is an historic day in the National Football League. In addition to today's slate of games, there's a media game being played by Don Trump. It's another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take a knee during the National Anthem "sons of bitches". The NFL's owners, coaches, players, player's …
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Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. https://youtu.be/bRWOEqTLUVI The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a new campaign for their upcoming season, aimed at …
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Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I'm sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company's new commercial. https://youtu.be/FQxqj4IKbJ4 The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie Premiere in Los Angeles. In addition, as the exclusive trading …
Continue Reading about Leonard Fournette Collects Touchdowns. What Do You Collect? →
Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some weak stereotypes and was instantly mugged. The University of Nebraska Athletic Department, for one, sent …
Continue Reading about Flags Thrown for Regional Cluelessness And Second Hand Sources →
Swimming is one of the best exercises known to man and an essential survival skill. It's also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming's "Swim Today" campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages …
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I'll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing …
Continue Reading about Want A Participation Trophy? Fish For It. →
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