Adpulp
Advertising News and Know-How
Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there's no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! Post by AdPulp. The D Rose 4 basketball shoe is …
Continue Reading about Today on TV: You Can Strip D Rose of Fame and Fortune, But Not the Ball →
Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)--America's Cup Sailing, in this instance--Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for a second about Oracle and its products, and look instead at these powerful brand …
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It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters in the Netherlands. As you may have noted, Mickelson is sponsored by the Big Four auditor. The firm's call letters are in …
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Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska's man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, I am in fact moved to fish. Creative Credits Client: Recreational …
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People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But "the Hoppah"? What are we, a nation of bunnies? According to Time, people who want to view their sport on their schedule are increasingly paying to watch games on …
Continue Reading about Sports Leagues Find Paying Viewers On YouTube →
This is a pretty fun look at the thinking behind Coke Zero's sponsorship of March Madness. From Droga5: I'm not sure exactly when or where else it appears other than SlideShare, but that's enough to suspect it'll get passed around the office by basketball lovers. …
Continue Reading about Coke Zero Even Makes PowerPoint A Bit More Refreshing →
If you're a Major League Baseball fan, step up to the plate -- the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They're avid, loyal and deeply immersed in every little detail of their team, its players, coaches and front office …
Continue Reading about @MLB Is Seriously Committed To Content for the Social Stream →
Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu…— Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike's ways. So are the instapundits on blogs, Twitter and Facebook. Some are saying a "winning solves all" mentality happens …
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