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Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn't afraid of taking a stand. The company's products are not worn by every kid on every corner. The company's new agency—VML in Kansas City—is working to change that. https://youtu.be/bgfRCBRRlWw VML has captured the essence of the brand in this new …
Continue Reading about Only New Balance Can Say, “Fearlessly Independent Since 1906” →
Can you hate a brand? I'd argue that it's technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the last year, customer survey results from the American Customer Satisfaction Index, employee reviews on …
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …
Continue Reading about P&G Champions Equality and Diversity on the World Stage →
Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. https://youtu.be/tl_1Fgs2fy8 Budweiser was the first sponsor of Junior’s No. 8 Chevrolet when he made his …
"We have lost our way. Machinery that gives abundance has left us in want." -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial appeal to skiers and other travellers? Let's …
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