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Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he's living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, …
Continue Reading about YETI Presents Derrick Begay, Navajo Cowboy →
It's "Week One" in NFL land. How did you game turn out yesterday? Tonight on Monday Night Football, ESPN is breaking new creative from Droga5. https://youtu.be/-LqhmcZ-4MU “Whether it’s a memorable play or an infamous fumble, achieving highlight status on SportsCenter is a badge of honor,” said Wanda Young, SVP of Marketing and Consumer Engagement, ESPN. In the television spot, “Reflection,” a football …
Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz. Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots. Baltimore, stack a grilled Dietz & Watson Smoked Hot Sausage in a pretzel bun and layer with crab …
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that included over 600 unique embroidered frames: a feat never before …
Continue Reading about BBC Creative Weaves A World Cup Tapestry for All Time →
2018 is the year of the American woman. Oh yes, she's bad and she's nationwide. New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that an angler looked like them. As more girls take an interest in fishing, moms have a great opportunity to shatter the …
We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …
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