Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz. Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots. Baltimore, stack a grilled Dietz & Watson Smoked Hot Sausage in a pretzel bun and layer with crab …
BBC Creative Weaves A World Cup Tapestry for All Time
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that included over 600 unique embroidered frames: a feat never before …
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Women Are Rocking The Fishing Boat
2018 is the year of the American woman. Oh yes, she's bad and she's nationwide. New research shows kids are more likely to go fishing with their mom – a direct contradiction of the idea that fishing is a boys club. Yet, a 2017 study revealed that only 19.3% of women and girls believed that an angler looked like them. As more girls take an interest in fishing, moms have a great opportunity to shatter the …
Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers
We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …
Only New Balance Can Say, “Fearlessly Independent Since 1906”
Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn't afraid of taking a stand. The company's products are not worn by every kid on every corner. The company's new agency—VML in Kansas City—is working to change that. https://youtu.be/bgfRCBRRlWw VML has captured the essence of the brand in this new …
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No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands
Can you hate a brand? I'd argue that it's technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the last year, customer survey results from the American Customer Satisfaction Index, employee reviews on …
#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …
P&G Champions Equality and Diversity on the World Stage
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …
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