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Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …
Continue Reading about Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is →
Sports, race, and politics are all mixed up today and the new stew isn't the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ reach and impact on social justice matters. https://youtu.be/nUOhmINjLKEe “The WNBA opposes racism in all its …
Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn't there? Time will tell. Meanwhile, here in Texas, we're experiencing a surge of COVID-19 cases, and the Republican governor is finally starting to make sensible sounds from his mouth. As a resident of Austin, …
Continue Reading about Reflections In the American Mirror: Baseball, Race, and Pancake Mix →
NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport's history. It's going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss the return of NASCAR and the commercial hubbub surrounding the race and the …
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
Continue Reading about Media Expert, Simon Peel, Helps Get Adidas on the Right Page →
Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. “When the sport first caught on in the sunbelt states around 2009, it …
Continue Reading about Pickleballers Say, “Let’s Go Again” →
According to Foreign Policy, "an American business with a global footprint, one that prides itself on supporting freedom of speech in America, recently became an arm of Chinese censorship." Daryl Morey, the general manager of the Houston Rockets, tweeted his way into a shitstorm—by supporting democracy. Morey has since deleted the Tweet proclaiming to “stand with Hong Kong,” which prompted a massive assault …
Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of this classic title inked a deal with Maven in …
Continue Reading about Sports Illustrated Not Going to the Bloggers →
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