Sports Marketing

Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of Portland's unwillingness (or inability, depending on one's POV) to build a new stadium for the AAA Portland Beavers, who play their …

Continue Reading about Fans And Their Teams Are Woven Together, But Laces Sometimes Come Undone →

We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent last season to an average of $1.02 billion, the first decline since the magazine began tracking the …

Continue Reading about Cowboys Franchise Offers Fans The Experiences They’re Looking For, Gets Filthy Rich In The Process →

Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins - "R You In?' from HZDG on Vimeo. This new integrated campaign is designed to energize Redskins fans in advance of …

Continue Reading about It’s Almost Time For Football. R You In? →