I like this ad because there are no sporting cliches in it. Yet, it still speaks volumes about Loyola Marymount and the love of sports at the college. Designer: Daisy Chavoshi …
Continue Reading about This Time “Round Ball In A Square Peg” Works →
Run Like The Wind In Nothin’ But Nikes
The casting sessions for this spot must have been interesting. [via BrandFreak] …
Continue Reading about Run Like The Wind In Nothin’ But Nikes →
Spotlight On NW Creative: 100th Mariners Commercials
Major League Baseball's Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado. According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic who left the room quiet and crickets chirping. Humor …
Continue Reading about Spotlight On NW Creative: 100th Mariners Commercials →
Hourly Employment, Anyone?
March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment. …
Why Ask Jim Bob When You Can Ask Ask?
Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I'd suggest against it. Of course, in the case above it's not NASCAR, it's Ask.com in a partnership deal with NASCAR. …
Continue Reading about Why Ask Jim Bob When You Can Ask Ask? →
Game Over
Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League -- generally regarded as one of the better-run leagues in the country, with a salary cap and cooperation from the players, a fat TV contract with ESPN and high-profile owners …
User-Centric Design Is Also Ad-Centric Design For ESPN
ESPN.com believes less is more when it comes to digital design (and I'd tend to agree). According to The New York Times, the sports site is about to go a major design overhaul. Currently, sports fans are greeted by "intense coverage of every major sport from the get-go." John Skipper, ESPN's executive vice president for content, says "There can be a thing as too much." Making ESPN.com as appealing to visitors as …
Continue Reading about User-Centric Design Is Also Ad-Centric Design For ESPN →
Paulson Park at Citi Field
Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name the Mets' new stadium after the company. It's hard to walk away from signed contracts. And if Citi …
