According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights to the mascot are a copyright of the Walt Disney Co. -- an agreement between the UO and Disney …
Guerilla Body Language Campaign Rejected By League
"The Captain" just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate on Captain Morgan's label. It's also the pose made by actors in the brand's commercials. According to …
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Behind The Scenes With Extreme Olympic Athletes
Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver. …
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N.F.L. Rings Limbaugh’s Bell
The Rush Limbaugh brand ain't gonna play in the National Football League. According to The New York Times, the conservative radio announcer would face stiff opposition if his bid for ownership in the St. Louis Rams were to go forward. Commissioner Roger Goodell cast doubt on Rush Limbaugh's viability as an N.F.L. owner Tuesday, saying that "divisive comments are not what the N.F.L. is all about." Goodell's comments …
Spotlight On NW Creative: NEMO Lands Major League Account
Major League Soccer is coming to Portland in 2011 and thanks to NEMO's youth and sports marketing chops, the team's advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO's category experience is deep, with work for Nike 6.0, Smith Optics, MasterCraft, Bell Helmets, Globe Bicycles, STX Lacrosse, …
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Peterson Is A Monster
Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat "Alter Ego" spot below. The spot stars Adrian Peterson of the Minnesota Vikings--the best running back in the league today. The use of slow-mo, black and white photography and the horror movie score all bring additional drama to a story that's inherently dramatic. And it doesn't hurt that …
Allstate Too Applies The Heat
Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where's the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team's grill? Here's what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football …
Some Pricey White Space
According to the Globe & Mail, organizers for the Vancouver Winter Olympic Games have snatched up $40-million in outdoor ad space stretching from the Peace Arch at the U.S.-Canada border to Whistler - all to ensure that advertisers who are not sponsors or partners of the Games are prevented from nabbing billboards or transit ads that could be captured by TV cameras or seen as being part of the festivities. Problem …
