Red Bull's new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional soccer in the U.S. Red Bull is a privately held company based in Austria. "As soon as we …
Seeing Red
Here's some new creative from BOS/Toronto on behalf of SportChek. …
Gretchen Bleiler Catches Some Major Air for AT&T
The music is "Perfect Day" by Lou Reed. …
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Just Work Out
Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women. …
Visa Is Dropping A Ton A New Creative During The Olympics
Let's have a look at Visa's "Go World" campaign from TBWA\Chiat\Day... Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs. …
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2010 Dispatches From Molson Coors
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I'm not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but maybe the brewer just needs to hit its video-on-the-fly stride. …
College Football Season Is Over, Time To Focus On The NFL Playoffs
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program. …
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World Cup Gives Adidas Reason To Celebrate
According to BizCommunity, Adidas presented "Jabulani," the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays). The Jabulani, which means "to celebrate" in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day. Harris Meyer, in a special report for The Oregonian says the company …
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