The Kings, which left Kansas City for California's capital some years back, may now move to Anaheim or Seattle. But that's not copacetic with one of the city's ad agencies. Amber Williams, president of Sacramento's Glass Agency, told The New York Times, "For us, being from a city that has that legitimacy of a professional sports team is so critical to being taken seriously when we enter a room. The Kings leaving …
The White Sox, And Their Fans, Go ‘All In’
It's March, and soon spring training will be in full gear. And the ads designed to rally the fans are coming, too. Courtesy of Energy BBDO comes a brilliant White Sox defensive play re-enacted: For you non-Sox fans, here's the play from opening day last year: …
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Natalie Gulbis Signs A Kid’s Forehead, Big Deal
According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel's coverage of the season-opening Honda LPGA Thailand tournament. I hope the other three spots are …
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Spotlight On NW Creative: We Are Timbers
Portland Timbers wisely extended their out-of-home advertising campaign--currently draped on many exterior walls of commercial buildings in urban Portland--by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team's "We Are Timbers" fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on …
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Look To The Field For Long Lasting Brand Value
With all the focus on today's Super Bowl commercials, it's easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the Pittsburgh Steelers are two of the strongest team brands in all of professional sports. In order to …
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Spotlight On NW Creative: Timbers Out-of-Home
In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That's one thing I get from the Portland Timbers' new out-of-home advertising campaign, currently running on several of the city's structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is "the biggest campaign we've done yet," Timbers owner Merritt Paulson said. "It's about who …
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