Adpulp
Advertising News and Know-How
By David Burn
Saucony is asking you to "Find Your Strong" in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot--the brand's first--debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, "Our first national television spot marks a pivotal point for …
Continue Reading about Find Your Strong On Mount Tamalpais And Beyond →
By David Burn
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. "Cross the Bridge. Escape the Usual." is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is just one bridge to this playground adds to the island's exclusive nature. And exclusivity is by definition other than "the …
I think there's a horse race involved somewhere, but that's not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter. …
Continue Reading about At The Preakness, The Infield Is A Place To Party →
By David Burn
We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it's a good time to view some baseball commercials. Here's one from Swirl in San Francisco. Here's another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while on a road trip at the beginning of August 2010 grew a thick beard, which he …
Continue Reading about To Hell With Brian Wilson’s Beard, Let’s Play Ball →
By David Burn
Easton Sports is launching the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions for on-air hosts at easton.com/dreamcrazy until Monday, April 11, 2011. “We’re looking for people who can truly embody their sport in a way that has never been done before,” said Chris Zimmerman, president of Easton …
By David Burn
Labor battles are raging in Ohio, New Jersey, Wisconsin today, but there's another high profile dispute between labor and management that's been brewing for months, and the kettle could easily blow by later tonight. Anthony Crupi at MediaWeek examines what a potential NFL lockout means for the media and advertising industries. Should this game of chicken between management and labor take a turn for the …
Continue Reading about The Bigger The Pie, The More Contentious The Pack →
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