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It’s Almost Time For Football. R You In?

Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins - "R You In?' from HZDG on Vimeo. This new integrated campaign is designed to energize Redskins fans in advance of …

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Ron Huey Sells His Agency, Joins Buyer In Sports & Entertainment Arena

Ron Huey, wrote this morning to say huey+partners has joined forces with CSE-a leading sports and entertainment agency. I asked Huey how the deal come about, and if it might be yet another sign that the old ad agency model is lacking in several key ways. "Unlike many, I don't believe the "ad agency is dead," he said. "But the ones that will survive and thrive obviously have to evolve and differentiate themselves. No …

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Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks' sponsorship of Rock 'n' Roll Marathon, a series of races paired with rock concerts. The next race is in Seattle on June 26. At the center of …

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The World Cup Is Just What The Ad World Needs

Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one's location and situation. Now, the world's favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. pay top prices for air time. Whether it's rapper Snoop Dogg recast in the Star Wars cantina …

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adidas Wants You To Pick A Superhero And Play The Game

The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world's biggest sporting event. The adidas World Cup trailer leads to the brand's Facebook page where 32 players, one for each team in the tournament, are matched up against each other. Fans pick a favorite …

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