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Advertising News and Know-How
It's an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social: Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called "How Olympic Are You?" to establish people's connections to the Olympics, such as finding athletes from their hometowns, or athletes who like the same music or movies they …
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I've been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city's ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it's so community-focused and an important business event. In Atlanta, everyone socializes and no one pays attention to the work on display. Here in Seattle, …
Goodby Silverstein is rolling out a classic line from years gone by for its big automotive client. The thing is the players shown above are not old enough to recall that line, and many of the people watching baseball on TV today are not old enough to make the connection either. Which leaves people wondering what these players are mumbling about. To refresh our memories, here's a Chevy spot from …
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According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for us,” MLB.com‘s director of new …
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What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, "the finest provincial rugby competition in the world." Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free …
Continue Reading about For These Rugby Stars, Music Is Crack-Dusted Wheaties →
Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, and outtakes, here. Being from Southern California, my …
Continue Reading about The Seattle Mariners Have Special Skills →
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