Agency: Wieden+Kennedy/NY …
Universities Brands Are Built, In Part, By College Football
I'm watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I'm also watching these commercials from the two schools and the Pac 10 Conference. …
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Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court
University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena's basketball court--Kilkenny Court--that's more artistic than a typical hardwood court. "We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a highly unique and visible basketball floor design," according to …
Jenga Product Placement In New ESPN Ad
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks. …
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The Ducks Are Quacking A Little Louder These Days
In advance of tomorrow's big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn't all about what happens on the field of play, although that's a big part of it. Oregon's transition into a power goes back to Rich Brooks' long, hard slog toward respectability. The Independence Bowl was significant, and the 1994 run to the Rose Bowl was …
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Golf Gets Into The Swing Of Things
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is "Pro Nails," from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial. …
Fans And Their Teams Are Woven Together, But Laces Sometimes Come Undone
Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of Portland's unwillingness (or inability, depending on one's POV) to build a new stadium for the AAA Portland Beavers, who play their …
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Cowboys Franchise Offers Fans The Experiences They’re Looking For, Gets Filthy Rich In The Process
We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent last season to an average of $1.02 billion, the first decline since the magazine began tracking the …
