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Gators Come To Kyle Field For Aggie’s Inaugural SEC Clash

Now that the political conventions are over, we can focus on what truly matters. College football! If you're a fan of college football, you know that teams have been jumping from one conference to another like crickets at dusk. The Big 12, for one, has imploded. Colorado left last year for the Pac 12, and Nebraska left for the Big 10. This fall Mizzou and Texas A&M departed for the SEC, while TCU and West Virginia …

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“Protect The Football” Is A Great Call To Action

Protect the football (from homebrew, wheatgrass, babies any environments that doesn't work for watching football). That's the new message from Buffalo Wild Wings and its ad agency, Fallon. Interestingly, some homebrewers are pissed at the brand. One commenter on YouTube said, “You should learn to make good wings before you pick on the people that have taken the time to make good beer.” Another …

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Visa Produces Instant Nostalgia In London

Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete's heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a look at these inspirational spots from the sepia-drenched campaign: Meredith …

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There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom

The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage--a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content marketing campaign (with PR intentions) around all the little moments that lead the big …

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What Does An Olympic Sponsorship Do For Brands?

Get ready: The London Olympics are coming in a few weeks. To be honest, I'm not much into the Olympics as a whole, although it was quite cool to be living in Atlanta in the Summer of 1996 when the games were there. But it's no secret that brands and marketers leap at the chance to be an official sponsor. So what's in it for them? Prestige? Visibility? One of the brands that has been criticized for sponsoring …

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He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere

Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn't help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he's been taking the product for a year and it works. Are you ready to take Furyk's word on this? …

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