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Advertising News and Know-How
People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But "the Hoppah"? What are we, a nation of bunnies? According to Time, people who want to view their sport on their schedule are increasingly paying to watch games on …
Continue Reading about Sports Leagues Find Paying Viewers On YouTube →
This is a pretty fun look at the thinking behind Coke Zero's sponsorship of March Madness. From Droga5: I'm not sure exactly when or where else it appears other than SlideShare, but that's enough to suspect it'll get passed around the office by basketball lovers. …
Continue Reading about Coke Zero Even Makes PowerPoint A Bit More Refreshing →
If you're a Major League Baseball fan, step up to the plate -- the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They're avid, loyal and deeply immersed in every little detail of their team, its players, coaches and front office …
Continue Reading about @MLB Is Seriously Committed To Content for the Social Stream →
Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu…— Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike's ways. So are the instapundits on blogs, Twitter and Facebook. Some are saying a "winning solves all" mentality happens …
Continue Reading about Tweeted Ad From Nike Golf Sails Out of Bounds →
Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a team of illustrators, designers, and animators in one place who were able to …
Continue Reading about To Remain Or Become Relevant, Create Better Brand Experiences →
UPDATE 10/6/12: We wrongly assumed W+K made the following Levi's spot. Please excuse our initial error and see the revised post for the correct credits. "Just Do It" is much more than a tagline. It's a platform, and an ethos so deeply embedded in Nike's core, that the brand doesn't even need to use the three little words anymore to convey the meaning in them. Take a look at this new long form commercial from …
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