Colle+McVoy's new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I'd say they won that race on the strength of high-def camera work, the music bed and copy that connects. "Basketball. Softball. Cannonball. Which …
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