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Push Play: The BeanCast, Episode 192

I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express' mastery of social media marketing and customer service; the problem with content marketing on the mobile …

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Industrial Film From Another Era? Not Exactly.

"Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?" Talk about asking the hard questions... According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency's approach to copy. …

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It’s New Year’s Day, Do You Know Where Your Headset Is?

It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of Conversation Agent; Peter Shankman, founder of Help a Reporter Out (HARO); and Marc Whitehead, EVP/Managing Director at Reason Partners in Toronto. …

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10 Things I Learned or Relearned This Year

Inspired by the series of posts on The Denver Egotist... 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For many people, I am David Burn, Editor of AdPulp, not David Burn the copywriter/brand builder who actually practices the things he …

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Choose a Media Diet That’s Full of Both Nutrition and Junk

Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What's the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature or art. Sometimes keeping up requires that you watch or read things you really …

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Dr. Pepper Dangles Tuition Money In Front of College Students

"Dr. Pepper is changing lives" is not the kind of promotional come on we're used to hearing from a large packaged goods brand. Which makes this "marketing as a service" campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge... Here's a new entry in the brand's 2011 $1,000,000 Tuition Giveaway consumer generated media contest, which is presently the …

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