Sponsored posts go here. Inquire within. …
Eyeballs Yes, But Publishers Need The Rest of You Too
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it's a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess a working knowledge of design, or risk forfeiting maximum exposure for their stories. …
Continue Reading about Eyeballs Yes, But Publishers Need The Rest of You Too →
An Agency Website That Works From Copacino+Fujikado
I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency's objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that is doing something different. In this case, the …
Continue Reading about An Agency Website That Works From Copacino+Fujikado →
When Everyone’s An Expert, There Are No Experts
Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it's worth reading the article in its entirety. For me, this piece of advice stands out: Consumers and businesses are not terribly interested in theory these …
Continue Reading about When Everyone’s An Expert, There Are No Experts →
Advertising Evolves At Record Pace In 2012, Practitioners Scramble To Keep Up
2012 was an interesting, sometimes challenging, year in AdPulp. We published our 10,000th post and continued to deliver a consistent run down of the most important trends and news in the MarCom space. We heard from new voices, and we worked harder to provide more depth to our stories and thus value to you. As part of the first wave of Ad blogs to emerge all the way back in 2004, it is interesting to see who is …
What Are You, A Schoolboy? Ask For The Order.
This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers "offing themselves" before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to soliciting new accounts? Where is the juice? I just took a look at 30 agency websites to see how they deliver …
Continue Reading about What Are You, A Schoolboy? Ask For The Order. →
“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK
The changes in today's advertising landscape are dramatic. That's why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like "Native Advertising." What the hell is Native Advertising? Is it David Kennedy's work for American Indian College Fund? No, I don't think it is. Dan Greenberg, CEO of Sharethrough, …
Continue Reading about “Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK →
What’s In The Box? I Hope It’s An Invitation
As you know, I've been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I'll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we feel or think. Well, that sure explains Tweetbook. Apparently, bragging stimulates the brain's …
Continue Reading about What’s In The Box? I Hope It’s An Invitation →
