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Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies talk a big game about ‘living their clients’ brands,’ but at Roundhouse, we want …

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Rebirth Announcement: On March 16, Nebraska Realty Is In Business

One of Omaha’s largest real estate firms – Deeb Realty, will change its name to Nebraska Realty, effective March 16, 2015. The real estate company hired Corporate Three Design in Omaha to create a new brand identity and roll it out across traditional media. (DISCLOSURE: Shawn Hartley, the publisher of this web site is Vice President at C3D) Travis Bellinghausen, C3D's Creative Director, was kind enough to …

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In Little Rock, It’s A Family Affair

Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you're not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who founded Cranford Johnson in 1961. That firm eventually merged with Shelby and Wayne Woods' …

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This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: http://youtu.be/Sp3q6WO4tAU At the end of the video, viewers are further encouraged to explore more options. I made another adventurous click and found this seasonal …

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Nostalgia At Ten, Along With A Renewed Focus

Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site's 10th anniversary, I'd like to share some of the more pointed lessons that come to mind. 1) Do what you are compelled to do (not what the market compels you to do). 2) Advertising is hard. Criticize the work, …

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Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)

NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin'. And this one's taking her places, notably the LA premiere of "Dumb and Dumber To." She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea to director Peter Farrelly got this …

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