Adpulp
Advertising News and Know-How
Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: The New Rules of Work. It’s a pretty simple premise: A series of humorous tweets, …
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Do you listen to world's best radio show about marketing? It's an hour of cordial banter led by host of hosts, Bob Knorpp. This week's program looks at Apple's push into in-store push notifications; Instagram's plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ @lynetteradio @walterpike @davidburn and @stevehall …
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How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA— Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to stack a few for you: Your website is the greatest educational tool. …
Continue Reading about How To Become A Social Media Automaton In Three Simple Steps →
I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …
Continue Reading about Today on TV: Carmichael Lynch Sets the Temp for Movie Night →
Which audiences respond best to content marketing? It's a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load the crossover SUV and point it in the direction of the nearest …
Continue Reading about Make A Mag: Content’s Role In Driving Luxury Vacation Bookings →
Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media--taking it from 30 to 250 "young people." Doing so has meant the continual emptying (and refilling) of his proverbial bucket. In other words, @GaryVee, like most managers, needs to move things off his …
Continue Reading about @GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person” →
Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don't know, but I'll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This week's BeanCast opens up with a long-winded discussion of Native Advertising, Content Marketing and whether or not ad …
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"The falcon cannot hear the falconer." Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you. The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in real time, the agency has created #CEFALCONS, a campaign dedicated to this act of nature. One …
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