Adpulp
Advertising News and Know-How
Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you're not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who founded Cranford Johnson in 1961. That firm eventually merged with Shelby and Wayne Woods' …
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Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: http://youtu.be/Sp3q6WO4tAU At the end of the video, viewers are further encouraged to explore more options. I made another adventurous click and found this seasonal …
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Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site's 10th anniversary, I'd like to share some of the more pointed lessons that come to mind. 1) Do what you are compelled to do (not what the market compels you to do). 2) Advertising is hard. Criticize the work, …
Continue Reading about Nostalgia At Ten, Along With A Renewed Focus →
NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin'. And this one's taking her places, notably the LA premiere of "Dumb and Dumber To." She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea to director Peter Farrelly got this …
Continue Reading about Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good) →
"Keep your day job, until your night job pays." -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I made this correction several years ago, and now I put more time and energy into Bonehook.com. Bonehook is my marketing services …
Continue Reading about See All This Content? I Also Provide It To Clients →
To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client's brands noticed. I love how there is no disclaimer at the end of this video, and two "client" videos for further viewing. It makes you wonder if john st. is serious. Although the …
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It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …
Continue Reading about Ad Blogs Are Anachronisms. Long Live Ad Blogs. →
Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content's role in the sales process. We already know how content is the centerpiece of marketing campaigns, but how do sales teams leverage content to gain a …
Continue Reading about Content’s Role In Social Selling And Social Influence →
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