This year, AdPulp.com moved away from being an ad-supported site. The site currently carries no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text ads on the site. I pay for the web hosting and I give my time to this project, which is now in its 13th year. The big news that I'd like to …
Make Room For HR In Your Company’s Social Feeds
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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Easy Listening for Advertising Addicts
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. https://youtu.be/EdI8zL0X6vs According to Digiday, "Ad agencies have caught podcast fever." Digiday highlights and recommends the following: Madison and Culture from Y&R The A-List …
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David Ogilvy Loved Fire-Eaters And Golden Geese
I love this long copy ad from the Ogilvy & Mather archive. It's endowed with more attitude per paragraph than I've seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBTDavid Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0— Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, the agency self-promo ad contains plenty of sage …
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The PIA Agency Makes Its Pitch
Agencies are notorious for being the pauper's child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn't playing the avoidance game. "Our great country was built from brilliant minds and resilient souls from all over the world," says David Clark, PIA's executive creative director. Create With US from PIA Agency on Vimeo. In Clark's introduction to the …
BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
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