Adpulp
Advertising News and Know-How
As a new year's gift, Colle McVoy sent me a series of "cubespirations" to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection of beautifully made letterpress cards. I like this design concept. With just two words, the agency's creative team is able to make a significant statement. Artists—and that's what exceptional communicators are—help us dare to …
Continue Reading about Colle McVoy Is The Thoughtful Agency →
Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design work? Do your clients insist that they can write the copy? When you do …
Continue Reading about Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients →
Communication Arts is "The Bible" for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA's digital front page this week is not quite the same level of recognition, but it's handsome recognition and I am grateful. CA also used their …
Continue Reading about Migrating to Client-Side Opportunities: A Rich Topic To Mine →
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …
Continue Reading about New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT →
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico's 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil water and live without a refrigerator or electricity. Try that …
Continue Reading about DigitasLBi Shines Its Light On Puerto Rico’s Darkness →
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …
Continue Reading about At Wexley School For Girls, Team Spirit and Holiday Cheer Are One →
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