I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one's work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It's a fact. Every cool agency has one of these. We can't put our finger on why it's so important to have an overpass, it just is. The …
Frank Chimero Knows How To Make Things, Money Included
I am not Frank Chimero. And this site is not Frank Chimero's. That may be an obvious statement, but it is even more obvious when you look at his crowdfunding campaign for the new book he is writing. Chimero raised $112,159 from 2,109 backers to help pay for production costs, an editor and the time to write. It helps that he made a video for his appeal. Campaigns with videos raise more money, according to …
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If This Was The Mormon Church We’d Take 10% Of Your Earnings
We have 49 days left in our crowdfunding campaign on IndieGoGo. Which means I'm going to continue to bring it up and ask for help. To do otherwise, to fall back into a "this isn't really working" posture, is not acceptable to me. I don't want to get all up in your face, but the need to be direct with this ask and to restate our case is plainly evident. I might be wrong, but I feel that we've earned the right …
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We’re Number 32, But We Try Harder
Adrants and Adverblog are still way ahead of us, but I'm pleased to see that Brand Republic ranks AdPulp #32 in a newly released list of the best advertising, marketing, media, PR and digital blogs from around the world. Working with Brandwatch, Brand Republic ranked the blogs by influence using an algorithm that weighted factors including traffic, Mozrank (determined in part by the number of inbound links) …
Please Help Shape Our Editorial Product
One of the nice things about having zero financial support from readers is we don't need to attend to "outside" needs. But is that any way to run a 'zine or website, as the case may be? Of course, not. Answering readers' needs is a huge part of what operating a micro media business is all about. Just what are our readers' needs? From my perspective, better content, always. (I'm happy to hear about any other needs …
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I’m Tradigital
Agencies are ramping up on digitally-enabled talent. Again. Frankly, I see articles on this topic all the time. And the central point is always the same--if you have both a traditional and digital background, you're golden. Yet, that's precisely my background and I am not in high demand. I have had one headhunter call in the last year. One. That I'm not presently looking for a job doesn't matter. Given the …
Literary Superstars Prefer Ballantine
The New York Times is running an interesting essay by author Tony Perrottet, about the need for self-promotion in today's literary realms. In this era when most writers are expected to do everything but run the printing presses, self-promotion is so accepted that we hardly give it a second thought. And yet, whenever I have a new book about to come out, I have to shake the unpleasant sensation that there is …
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Drunk Geeks Are Happy Geeks When You Feed Them
With so many people and companies vying for attention at SXSW, how can an agency formed in the 19th century possibly stand out and promote its brand? With famous local food, that's free—that's how! Oh, with a twisted animated video, as well (vegans please look away): Tonight and tomorrow night from 10:00 pm to 2:00 am, JWT will deliver Salt Lick BBQ from their rented truck to hungry festival goers who send …
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