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The BeanCast Episode 164: Can You Say “Ewanick” Three Times Fast?

I was a guest on Bob Knorpp’s The BeanCast again last night. Download the show from iTunes now. Thanks to Knorpp's gracious invite (and my patented contentiousness), I joined Wendi Cooper of C Spot Run, Kelly Eidson of Modea and Tyler Hurst on the program's 164th episode. We discussed GM's desire to be more like Apple; social media and the London riots; how/why search and video appeal to the affluent; the …

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Are We Artists With An Income, Or Unconscious Pacifiers?

It's perverse I suppose, but I like to see resistance to advertising. My reason for this is simple enough--I want bad advertising eradicated from our culture. It's a tall order, but it's one we can handle. All we need to do is guide our clients toward their brand truths, and show them how to best work with those truths to gain marketplace advantage. Of course, the harshest advertising critics have a very …

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The “Making Of” Video Is An Art Form In Itself

I like how today's recording artists promote their new albums with video content, especially if when it's a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band's world. David Fricke of Rolling Stone says of the new album: This meaty masterpiece is the debut of an 11-piece …

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This Post Is Not Brought To You By Bing, But It Could Be

Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby's the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he's Clow: We have got to reinvent the intellect of our business. The intellect of our business used to be planning—which Jay Chiat brought here from England—but it's now …

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Please Convert Your Gratitude To Cash

“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” -Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I'll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. So, I embrace failure, but I can't quite imagine anything preparing me for the cold hard …

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What’s In It For You? Privileged Access For A Song, A.K.A. The V.I.P. Treatment

As you may know, we're trying to raise money to improve our editorial product. Thus far, the campaign has been a failure. But you know what Wieden+Kennedy says about failure, right? "Fail harder." That's what we've been doing. Now, I want to give you a look at some behind the scenes conversations regarding the campaign and how we're making changes to improve it. After consulting with Friend of AdPulp (FoA), …

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Free Sample: Hungry for Gumbo

What follows is a condensed version of this week's edition of Hungry for Gumbo, the email newsletter I started sending out in March. If you'd like to read the entire newsletter, and future weekly installments, subscribe today. It only costs $1/month or $.25 an issue and payment is handled by Amazon Payments. Note: Hungry for Gumbo is not about the ad business, it's a personal exploration of the things I'm doing, …

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New Juicers Needed To Keep The Fresh Squeezed Industry Content Coming

Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that's roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about more than dollars and cents, it's also about service to the industry and the people in it. It's …

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