Adpulp
Advertising News and Know-How
The Big Lebowski is a cult film from the Coen brothers that's arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest's original outdoor brands, is the lucky beneficiary of the film's evergreen nature. Why? The Westerly, dude, that's why! Jeff Bridges wore his own clothes for this role, and though there were two sweaters handknitted as backups, he preferred wearing his …
Continue Reading about Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours! →
What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical marijuana is even higher, at 93 percent. Change is in the air …
Continue Reading about Cannapreneurial Activity Is At All-Time High →
Did you know that 68% of people say they’d rather talk about their weight than their money? VC-backed Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. Someone's ready to talk! https://youtu.be/9WASX6h5l5c Emily Brauer Gill, Director of …
Continue Reading about Visit Your Bank Branch? You’ve Got To Be Kidding →
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that digital marketing is more cost-effective and …
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through the typical grocery store clutter. The chain's new …
Continue Reading about Taking Risks In A Safe Category Like Grocery Is Fucking Awesome →
For kids who grow up in Minnesota and other places where hockey is more of a religion than a sport, there is Toro. With Toro, one can manage the outdoor ice with one's personal Zamboni. https://youtu.be/dRO9VnVoszo This new work from Periscope includes a TV spot, and a snow-triggered experiential collaboration with The Home Depot. Periscope created a plan for street teams from Toro and Home Depot to hit …
Continue Reading about Frozen Lakes Do Hockey Memories Make #LoveCanBeCold →
"Chatter chatter chatter. Take refuge at will. The world is full of wolves...But the kids who can shut off their ears, rise above all that noise." Are you searching for a special gift for the music lover in the family this holiday? Here's an idea from Beats by Dre: the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Cancelling technology, allows you to block out the noise, better than ever …
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