Adpulp

Advertising News and Know-How

You are here: Home / Archives for Retail

Retail

By

From Main Street to Big Boxes, Retailers Rely on the Local Community for Support

To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their homes. A Walmart spokesperson said that "while this is a challenging time, people have remained …

Continue Reading about From Main Street to Big Boxes, Retailers Rely on the Local Community for Support →

By

Corporate America’s Leaders Get Crash Course in Crisis Communications

Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, CEO of Austin-based Whole Foods, blundered on Wednesday when he sent an email to employees suggesting that …

Continue Reading about Corporate America’s Leaders Get Crash Course in Crisis Communications →

By

American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home

SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick's Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock market is in free fall. People are sick. People are panicked. As a …

Continue Reading about American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home →

By

Snarky Wendy Gets Egg McMuffined

Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy's social media team decided to support its own product launches (Wendy's has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken Croissant to its menu) by attacking McDonald's most popular …

Continue Reading about Snarky Wendy Gets Egg McMuffined →

By

John Wanamaker’s Cutting Comments Continue To Slice

At the end of the 19th century, a prominent Philadelphia merchant lacked faith in his advertising investment. "I know half the money I spend on advertising is wasted, but I can never find out which half,” said John Wanamaker. John Wanamaker opened and operated the first department store in Philadelphia. Wanamaker also created the first price tag, the first full-page ad, and the money-back guarantee. He also spent a …

Continue Reading about John Wanamaker’s Cutting Comments Continue To Slice →