Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
Brands Pause to Acknowledge the American Melee and Register Their Sadness
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a nonviolent man—an act which has led to peaceful protests, plus burning and …
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As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round
Did Someone Say "FREE BEER"? Someone did. The next round of Bud Light's is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward their next round of Bud Lights. https://youtu.be/C6XAt2_1hYs Joe Lennon, Senior Director of Bud Light, shared, …
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This Is Etsy’s Moment
Amazon.com is positioned to win right now, but the Seattle-based behemoth isn't the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares of the internet retailer of handmade goods are soaring. On March …
Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware
Put people first. Refer to car buyers as people and treat them as guests? I don't get it. I don't get it because I don't own a Lexus or Toyota. https://youtu.be/3-XxLd-UMcQ A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those in need with essential supplies, emergency relief and is providing on-going support to many …
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From Main Street to Big Boxes, Retailers Rely on the Local Community for Support
To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their homes. A Walmart spokesperson said that "while this is a challenging time, people have remained …
Corporate America’s Leaders Get Crash Course in Crisis Communications
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, CEO of Austin-based Whole Foods, blundered on Wednesday when he sent an email to employees suggesting that …
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American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home
SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick's Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock market is in free fall. People are sick. People are panicked. As a …
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