Two Harvard professors looked into the future of AI's impact on the world wide web and what they saw wasn't pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here's a short passage from "It's the End of the Web As We Know It," SEO will morph into LLMO: …
The Loss of Freedom Is Never Obvious at First
"Trust the Free Press. Not Pretty Words." That's the message from Reporters Without Borders Germany. To commemorate the group's 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what's at stake today. It takes truth to grow freedom, …
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Medium Separates from the AI Pack
Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium's Partner Program. Accounts that have fully AI-generated writing behind the paywall may have those stories …
AI Is Not the Problem, Lack of Original Thinking Is the Problem
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times...remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made useful to real people. Nevertheless, promoters gonna promote. And Fast Company is a favorite media vehicle of promoters. For …
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Republican Accountability PAC to Invest $50M to Defeat Trump
Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like he will—that they would not vote for him in November’s general election. In related news, The New York Times is reporting …
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TikTok Tells The Story of Its Satisfied Customers on TV
TikTok's rising popularity is a dangerous threat to national security. TikTok must be banned. That's the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from members to conduct misinformation campaigns. Since November, more …
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Here’s a Hard Working Headline: Give Your Thumb the Finger
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. https://youtu.be/lhHVatnlz5c?si=GgaKdBqW9NvGMByL To combat this growing global issue, Saucony and its agency Doner created "The …
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Close the Perception Gap and Find A Way to Get On the Customer’s Page
How well do today's marketers know their customers and prospects? It's not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can use to make meaning and in some cases that meaning may grow into the sort of knowledge that provides a competitive edge in …
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