On the heels of Oreo's big Super Bowl win during Sunday's Super Bowl #blackout, are we ready to say real time marketing is a new trend? It's a topic NPR's "Talk of the Nation" picked up and ran with today. Oreo's ad team took just five minutes to conceive and produce the ad, according to company spokeswoman Laurie Guzzinati. This was made possible by proximity. Marketing executives from Oreo’s parent company, …
Is A New Golden Age Of Local Radio Coming?
I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you'll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don't have to be. And few copywriters (me being an exception) want to touch it. But the FCC is about to unleash many new, "Low …
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Pandora Stacks ‘Em Deep And Sells ‘Em Cheap By Appealing To Local Advertisers
I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said he gave up on terrestrial radio years ago because he felt it cast too wide …
Land of 10,000 Things To Do
For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new "More to Explore" radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include Haley Bonar and Dessa of Doomtree Collective, Gabriel Douglas of The 4onthefloor, …
Candle In A Campervan, An Operatic Approach To Public Safety
We don't feature enough radio on this site. With that said, let's give this spot from M&C Saatchi Worldwide a listen. The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ). "Lame, lame your van could go up in flames." Nicely done. …
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If Radio Grows In The Forest Of Media, Does It Make A Sound?
I suppose it's in Arbitron's best interest to drum up business for radio since they're in the radio ratings business. But they're maintaining that the radio audience is expanding. From the press release: The number of persons twelve and older listening to radio each week now reaches an estimated 241.3 million, representing 93 percent of the population twelve and older. In addition to adding 1.4 million …
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NW by NYC @CMJ
Marking its fifth consecutive year of supporting and promoting independent, non-commercial radio, Toyota’s Free Yr Radio and Seattle's KEXP return to New York City to produce and broadcast interviews and performances at the CMJ 2011 Music Marathon & Film Festival live from the lobby of the Ace Hotel New York at 20 West 29th Street. This year, Toyota’s Free Yr Radio has appeared at Lollapalooza in Chicago, …
Put Sports In Your Ear
ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” -- a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand's podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content. …