Adpulp
Advertising News and Know-How
I see a lot of PR pitches, just like I see a lot of advertising. I don't mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan's PR Daily, the ratio of PR people to “pitchable” journalists is estimated at 4 to 1. This certainly explains my inbox. Here's …
Continue Reading about When Will PR Grow Up And Be All It Can Be? →
Some things are still sacred, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear--anything you write, say, record, transfer etc. is subject to an inspection by a federal employee tasked with …
Continue Reading about Google’s PRISM-Driven Doublespeak Needlessly Misleading →
Congress has been getting up in Apple's face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company's parts. A brand is what a company believes and what a company does; therefore, Apple's brand is tarnished via its tax avoidance problem, whether the moves are technically legal or not. According to CNET, "Congressional investigators released …
Continue Reading about Offshore Tax Shelters A Problem For Apple, But Not The Only One →
It's no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It's on the back of this week's Ad Age, turned upside down to make you think there are articles on the inside. Lots of magazines do …
Continue Reading about The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm →
Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company's first purely image-based ad push in several years. WSJ also reports that Wal-Mart's "energized differentiation," an advertising term for the direction a brand is …
Continue Reading about Wal-Mart In A Battle To Redefine Its Brand →
Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu…— Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike's ways. So are the instapundits on blogs, Twitter and Facebook. Some are saying a "winning solves all" mentality happens …
Continue Reading about Tweeted Ad From Nike Golf Sails Out of Bounds →
There's an old saying in the hospitality business, "If the guest has a good experience, she might tell one person about it, but if she has a bad experience she's going to tell ten." With 3000 very unhappy customers disembarking last night from a failed (and well publicized) cruise, it goes without saying that Carnival Cruise Lines is in crisis mode. According to CBS News, Carnival Cruise Lines has …
Continue Reading about Far From A “Triumph” For Carnival Or Cruising →
Google+ is the unloved soc net. But that may begin to shift, now that President Obama is using the platform's Hangout feature for a virtual town hall, or "Fireside Hangout" this Thursday, just two day after his State of the Union address. According to Google, selected participants will ask the President their own pre-screened questions starting Thursday at 4:50 p.m. EST. BTW, President Obama's Twitter …
Continue Reading about President Obama Embraces Google+. Now, Will You? →
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