Adpulp
Advertising News and Know-How
To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. The booklet, dubbed, "Text Drive," featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first …
Continue Reading about Kia Offers Industry Influencers A Text Drive →
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here's a passage from Ackerman McQueen's homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. Those who crave mass impressions, viral videos or short-term results have never …
Continue Reading about The NRA’s Ad Agency Is A Formidable Opponent of Freedom →
When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business. Whether it's a packet of notecards, chocolates, or a new planner for 2018, it's always well-made, thoughtful and useful. Because the care and the love comes shining through, time and again, I …
Continue Reading about Colle McVoy Takes “Minnesota Nice” To Another Level →
A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It's the kind of storybook narrative that "Madison Avenue" is famous for. https://youtu.be/rvsanj5QzCo Here's the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in the U.S. will offer a complimentary order of wings with a side of fries to active …
Continue Reading about Wings for Heroes, But Not Wings To Fly →
Today is an historic day in the National Football League. In addition to today's slate of games, there's a media game being played by Don Trump. It's another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take a knee during the National Anthem "sons of bitches". The NFL's owners, coaches, players, player's …
Continue Reading about Sunday Showdown: Don Trump Versus The NFL →
Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. This is a site made by and for advertising professionals. Therefore, we …
Continue Reading about InklPay’s WordPress PlugIn Opens The Door To A New Day →
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. "A client erring on the side of caution is like a pope erring on the side of Catholicism," he argues in Campaign. In other words, you need to take substantial risks to create the kind of emotional bonds that music, art, comedy, theater, literature, and the very best advertising help …
Continue Reading about Hold It, What Are You Laughing For? →
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
Continue Reading about Don’s Next Tweet Bomb May Land In Your Lap →
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