The Washington Post drove Tricky Dick Nixon to resign. Will the nation's newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is "an enemy." The fact is he and his criminal syndicate are enemies of both decency and democracy. Given the darkness that has befallen the nation's capital, …
Don’s Next Tweet Bomb May Land In Your Lap
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
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84 Lumber Opens The Door To Opportunity
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
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Budweiser Taps the Perfect Theme for This Time
What could be more American than an immigrant's story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. https://youtu.be/HtBZvl7dIu4 "When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history," said Anomaly Global Chief …
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Strong Brew Needed In Time of Trump
We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What's always been true about differentiating on product attributes is now also true about the community around the product, and the people who make and market the product. …
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BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
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Corona Will Not Be Served In The White House
Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That's why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., could lose 1.5 million to 2 million consumers if undocumented workers voluntarily leave the U.S. due to heightened …
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Many Americans See Themselves In The Song
"Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don't fully comprehend. What we do know is which candidate's TV commercials worked the best. Lynn Vavreck, a professor of political science at …
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