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Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads

This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can also listen to this 21-minute episode, and all episodes of Ad Chatter on Spotify, Apple Podcasts, Amazon Music, …

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Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business

Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions of Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions of people are desperate to play a small part in Don Trump's a made-for-TV drama. If we work in media …

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Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)

Imagine that you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night Live” in the early '80s. Coming into this interview, I had a theory that there were parallels …

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How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it from the pack. One of these companies donates 30% of its advertising space to …

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Ad Chatter, 3: Seriously Misleading, Beside the Point, and Ads that Make Fun of Ads

All episodes of Ad Chatter are now available on Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts Plastics Do Pile Up "One word, Benjamin—plastics." That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the family was trying to give young Ben a leg up and point him toward the money. According …

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