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Influential Voices in the Marketing and Advertising Industry Today

Last year I tried to resist AI. I had my reasons, and have them still, but I'm adopting a different, more curious, and accepting posture now. That's what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob Hoffman, plus unnamed heads of trade organizations like the Interactive Advertising Bureau (IAB), American …

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What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”?

Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I'm posting below, has 86,434,314 views since debuting five days ago. The video also has a 'live read' and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It's an old-school advertising technique inside a new-school …

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Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him

More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations appeared next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been sued by Musk and "investigated" by the Texas …

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Tweet, Tweet: Twitter Is Failing Harder Every Single Day

Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform's engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 …

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What ChatGPT “Thinks” About Ageism in Advertising and Media

Discriminating against people due to their age is a pox upon advertising and media houses. It's bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is alive is aging, it's just a matter of time before it's your turn. The …

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Long Live the Indie Bookstore

As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that "small booksellers not only survived the pandemic, but many are thriving." More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales fell nearly 30 percent in 2020, things could have turned out differently. “It’s kind of …

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