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Federal Judge in Florida “Keeps It Simple for the State of Florida”

In Texas, the Attorney General's office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state's Surgeon General's office wants to bring criminal charges against any broadcasters airing an advertisement it doesn't like. Right now, the far-right administration in Tallahassee doesn't like ads …

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When Content Degrades and Distracts, Advertising Suffers Too

Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former agency-side account planner). He spoke to Nathan Heller of The New …

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Is LLMO the New SEO?

Two Harvard professors looked into the future of AI's impact on the world wide web and what they saw wasn't pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here's a short passage from "It's the End of the Web As We Know It," SEO will morph into LLMO: …

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The Loss of Freedom Is Never Obvious at First

"Trust the Free Press. Not Pretty Words." That's the message from Reporters Without Borders Germany. To commemorate the group's 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what's at stake today. It takes truth to grow freedom, …

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Medium Separates from the AI Pack

Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium's Partner Program. Accounts that have fully AI-generated writing behind the paywall may have those stories …

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You Don’t Watch The Oscars for the Commercials, But You Could

Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night's Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best "commercial" of the evening was "I'm Just Ken,' performed by Ryan Gossling and Mark Ronson, with a guest appearance …

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GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes

Coming up with a unique brand name that you can legitimately own and a domain name to go with it, is tough to do. All the good names and dot coms seem to be taken. Starting now, you can ask GoDaddy's AI assistant for help. https://youtu.be/f1hrn30OBQY?si=zvKSyuKdjsCpCfJE In the days of yore, you input a domain name into GoDaddy to see if it was available. Now, you can "prompt" Airo and see a list of results …

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64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC

A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. https://youtu.be/nvXJJRjGVT4?si=sefH83sXfG7iLW2D The spot contains no original thinking. It's merely a clumsy recreation of an earlier commercial that ran 64 years ago. This lost …

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