The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over is how to make better work. We do not obsess over how to make "the work" better because the prevailing assumption is one must …
Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere
When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. "Joemaha." I have not seen either of them in person in three or four years, which is a stretch too long. At the same time, we've worked remotely as a team since the aughts, so we got this. Due to the disruption …
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Creativity In Service to Brands…It’s What McCann Is All About
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even an entire organization to …
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Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go from delivering for, to partnering with clients. It becomes your responsibility to use your …
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A Conversation Between Copywriters
S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel's blog. For a taste, scroll down to the three questions I chose to highlight here. Todd is the executive creative director …
Bee-Two-Bee Is In Need of Some New Buzzy Buzz
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
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