Adpulp
Advertising News and Know-How
Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …
Continue Reading about One Man with Exceptional Vision Can Help Many Others See →
WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …
Continue Reading about Mark Read of WPP on What’s Next for the Agency Business →
As a member of the Epica Press Club, Adpulp.com is honored to bring you this interview with Wunderman Thompson London’s Head of New Business, Charlie Martyn. He discusses the challenges and highlights of his job with Epica's Mark Tungate. How would you define your role? Is it simply about getting business into the agency, or is it more nuanced than that? It may be the widest-spanning job in the agency, to be …
Continue Reading about There’s No Business Like New Business →
Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There's so much meaning from seemingly so little. Isn't language fascinating? How do we make complex associations from what are effectively refined grunts? Maybe our brains are magical. Then poof. The meaning …
There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what you're called. They’re just words. Go do your job. By the way, this is also why account handlers and creatives …
Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There's a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure something is ‘data-driven’, is actually the best way to ensure you’re …
Continue Reading about How to Make Better Strategic Decisions: Stop Thinking So Much →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
