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Advertising News and Know-How
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. "A lot of people right now are intrigued by being closer to the core business and being much more effective," says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad Age, she's one of many on the path to better. Alec …
Continue Reading about In-House Advantage: Why Agency Creatives Are Taking Flight →
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient -- their skill in innately human attributes like empathy and ability to navigate social complexities -- is a better …
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How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, "yes," at one time. But not today. He's a new, more mellow man now. In fact, a former colleague thought he had a stroke. He did not. He woke up and hired a life coach. That's how change happens. …
Continue Reading about Drop The Warrior Pose and Make Advertising Fun Again →
The agency business is melting down. We've seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government data. The number of jobs at ad agencies fell by about 5,000 last …
Continue Reading about One Day You’re On Fire, The Next Day You’re Having A Melt Down →
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency's principals, Cal McAllister and Ian Cohen, are done having fun. "It wasn't driven by some big fight, not driven by bankruptcy," says McAllister. "There's still work to be done. We simply didn't want to grow by chasing work that wasn't fun for us to do anymore." Upheaval in the industry, particularly …
Continue Reading about Class of ’18, Last to Graduate from Wexley School for Girls →
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, "What in the world is a lovemark?" According to Saatchi & Saatchi, "Lovemarks are the future beyond brands..." David Baldwin of Baldwin& is a lovemarks kind of guy. Writing for The Drum, Baldwin posits: Purpose, not just products. We …
Continue Reading about It Remains David Ogilvy’s Way, Or The Highway →
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