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Advertising News and Know-How
Agencies, like any business that make things and/or produces intellectual property, are protective of their turf. It's natural to adopt a defensive posture, but is it healthy? Chris Wallrapp, president of Hill Holliday, wrote a powerful piece for Media Post's Agency Daily, in which he calls upon agency workers to adopt new practices and better habits. Agencies will only survive and thrive if we eagerly — …
Continue Reading about Will Turf Wars and Posturing Ever End? →
Predicting the future of advertising is a vacuous exercise, but one that the business press consistently puts forward because people are concerned about the jobs they have today, and the jobs they may or may not have tomorrow. There's no question that the agency business fighting through a period of radical change to the business model. Last year, I interviewed Joe Olsen, CEO of Rova. He said, “Agencies …
The Adverati are once again gathered in Cannes for the annual ego festival. The business press is also in place, in case anything important happens. If nothing important happens, the press will fall back on what someone said. https://youtu.be/gdVh_HRcvZ0 According to Reuters, Mark Read, Co-Chief Operating Officer of WPP, and the holding company's former digital boss, said some things. The world’s biggest …
Continue Reading about Mark Read’s “Read” On the State of Advertising Today →
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →
Wired's Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent of social media workers self-identify as women on the salary …
Continue Reading about Social Media Managers Are Brand Activists, Not Chorus Girls →
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the trends editor at Campaign is advocating for unmasking the ugly truths …
Continue Reading about The Wider the Pay Gap, The Less Respect the Men In Charge Have →
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