Adpulp
Advertising News and Know-How
There are not many people over 50 left standing in the agency business. It's a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those in finance, 28% in medicine, 30% in science and 35% in law are over 50. I wonder how …
Continue Reading about Old Rhymes with Cold, Rolled and Spoiled →
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it's 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast that neither seems capable of helping the other. Maybe this is the …
Continue Reading about The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb →
Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, nonhuman traffic involvement in digital advertising in 2018 was estimated to incur losses …
Continue Reading about Are You Hooked On Your Own Pixel Dust? You’re Not Alone. →
Concepts. Marker comps. Internal creative reviews... Do any of these time-honored practices ring a bell? Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches all day, and technically they were doing that, but by doing that they managed to …
Continue Reading about Which Ad Business Are You Working In? →
I remember loving this Coca-Cola commercial when I was a kid. https://youtu.be/C2406n8_rUw I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point out just how many opportunities keep passing you by? Isms and Schisms Ageism is …
Continue Reading about Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder →
Media literacy is one of the most important factors in our ability to remain free. When news is "fake" and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread use of propaganda in mainstream media today, let's focus on terms. John Silva, Director of Education at The News …
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