Adpulp
Advertising News and Know-How
Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world's greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau of The New York Times recently welcomed her readers to hustle …
Continue Reading about Love Your Mondays, Or Be The Office Outcast →
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today?A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could be making huge amounts more money by hiring, promoting, valuing and retaining …
Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup poll put the …
Continue Reading about All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies →
Careful where and what you click. Every keystroke you make is evidence. If you're not comfortable with being spied on every time you open a window, I highly suggest you spend some time with this brilliant article by John Naughton in The Guardian. I would say that it is an eye-opening exploration of our lost privacy, but that would not provide the proper emphasis needed. Naughton dives into deep waters with …
Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as "The Ad Contrarian," Hoffman was a science teacher. Now that he's enjoying his retirement from the agency, he makes time to speak and write about a subject that he knows well. Two days ago, Hoffman kindly offered …
Continue Reading about Three Simple Rules to Guide Your Marketing Communications Spending →
Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here's what the machine served up today (via a sponsored post on Twitter): Master the Art of Copywriting for Less Than $11 Taught by marketing guru and entrepreneur Evan …
Continue Reading about When Everyone’s An Expert and Every Open Tab Is A Lectern →
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