I call Adpulp, "The Chronicle of Bright Ideas," because I'm a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I'm now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my queue. 1- "Brand First" Is the Wrong Position Steve Bryant is a storytelling weirdo at Article Group. He makes a great point about the …
Advertising Is A Critical Spoke On the Marketing Communications Wheel
Advertising lives at the top of the customer experience funnel. Thus, it's important to make and run great advertising. It's equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer's experience journey. Smart brand managers use advertising to build awareness and drive purchase intent. From there, …
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Droga5 Powers Up; Rest of Ad World Remains Envious
Inquiring minds want to know...why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That's advanced thinking, especially for an ad man. Advertising has to fit into a larger ecosystem of brand …
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Fox News Still Has Viewers; Increasingly, Brands Don’t Care
Are advertisers responsible for the content that they financially support? The answer to this question has been "no," for many years, but that's beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message of transparency and trust at its first-ever upfront. In other words, the recent slate of …
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Great Account Directors Make The Business Better
Editor's note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky business trips. That’s how Mad Men portrayed the daily …
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The Recipe to Make Rain? Same As It Ever Was
"HatfieldYou made rain for L.A.We've got ten grandFor you to go cook us some rain" -Widespread Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar... Sorry, there's no punchline. But there is this advice for new business execs, a.k.a. agency rainmakers, from Greg Stern of Butler Shine Stern & Partners: Bill Duggan: What advice …
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