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Advertising News and Know-How
In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to their public relations and public affairs duties. Jon Iwata, former …
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It's #FlashbackFriday. Let's return in time to August 31, 1997. On this day, Tom Peters' article, "The Brand Called You" was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let's have a look: ...You’re not defined by your job title and you’re not confined by your job description. Starting today you are a …
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Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency and client (that sustained the agency business for decades) is one of the topics adressed by Mirco …
Continue Reading about Are You A Counselor to Brands? Or A Circus Freak Out On Loan? →
Political advertising isn't like other advertising. In many cases, it's not nearly as good. There are copious reasons for this, ranging from minuscule budgets to the client's hatred of marketing, and a widely held belief in political circles that a candidate's positions and policies matter most. Thankfully, there are a few rays of sunshine bursting through the dark clouds. OZY introduces us to one such ray of …
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It's an uncommon trait, so let's pay close attention to the man's words. https://youtu.be/hcO4VLd-xYA When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: "Oh. I think that the whole advertising industry has totally lost the plot. It has become …
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I am an ad man, which means I have developed the ability to see any product or service the way the customer or potential buyer sees it. It's my J-O-B to do so, no matter how unsavory the job can be at times. I will now apply this lens to the marketing of assault weapons. https://youtu.be/OQ5XmCfZSTI What you just witnessed was the awesome power of the American-made take on the original Russian AK-47. …
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