There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption. Today, agencies of every type and size are …
Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …
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Ad People Aren’t Paid A Ton, They’re Paid By The Ton
Clients. You can't live with them and you can't live without them. Increasingly, ad pros are somehow living without them, and in too many cases it's the agency's fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit of value. We began to sell inefficiency. The only path to growth was through more people, and …
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Democrats Need “A Competent Communications Strategist” (And A Kick in the Ass)
Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up. It is astounding. Some tips: — Jodi Jacobson …
Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works (commonly known as digital …
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Content Kings and the Never Contented: A Modern Fable in Reruns
Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. Maybe your world too. It’s Advertising Week in NYC and Gary Vee Is on the Mic Gary Vee wants to buy the New York Jets …
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