Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they're doing and eat. This ad for Wendy's new Hot & Crispy Fries is a good example of the appetite appeal approach at work. https://youtu.be/IgQbhJEaWtA In this ad, Wendy's also directly challenges the top fries dog—McDonald's—in a …
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