Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to "let it go." Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can't solve all your problems, it might help you "chill" for a few moments, and that's a small …
Coach Prime and the Sanders Family Are On the Menu
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today's media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer's booth, in the locker room, in a new Amazon Prime series, in his oldest son's collection of made-for-social-media videos, in several new SI articles, on 60 Minutes, and in a …
Continue Reading about Coach Prime and the Sanders Family Are On the Menu →
Hank, the Buffalo with Wings, Would Like To Have A Word
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
Continue Reading about Hank, the Buffalo with Wings, Would Like To Have A Word →
Corona Makes A “Living Billboard” That Walks Like A Crab
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
Continue Reading about Corona Makes A “Living Billboard” That Walks Like A Crab →
The Friendly Pepper Upper Makes A New Pink Ruckus
As if Dr Pepper didn't have enough flavor packed into each syrupy sip, now the Texas-based beverage brand is pouring on the pink with the introduction of Dr Pepper Strawberries & Cream. The brand also claims it's the "new flavor you deserve." I'm unclear about how anyone deserves a flavor, but I am clear about liking the campy nature of these TV ads. Let's …
Continue Reading about The Friendly Pepper Upper Makes A New Pink Ruckus →
Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer's journey and the agricultural roots of beer. The film follows Brewmaster Matt Brynildson, Propagator Brewing Manager Sam Tierney, and Raw Materials Manager …
Continue Reading about Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water →
