Adpulp
Advertising News and Know-How
Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 -- Instagram for just shy of one billion dollars -- is at risk of being dropped by its users like a one-ton anchor. The new terms of service announced this week allows Instagram the right to …
Continue Reading about Facebook Fumbles and Yahoo! Recovers →
Editor's Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad world begins to look towards the Super Bowl. This year, Doritos is back on the seventh …
Continue Reading about Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money →
This is a cardinal rule: DO NOT DEVELOP AN AGENCY STYLE. This is a cardinal rule because look and feel, a.k.a. style, belongs to the brand, not to the agency. Somewhere along the way, Wieden + Kennedy, one of the world's few great big agencies, forgot about the cardinal rule. How do I know this? It's evident in their work. Take, for instance, this new spot for new client Facebook. This spot has been …
Continue Reading about Facebook Doesn’t Want You To Be Lonely In The Vast, Dark Universe →
Just last week, we looked at Google's elaborate courtship of advertisers. Now, it's Facebook's turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook's "liaison" with Madison Avenue, and she's busy providing big brands the kind of data they need to justify their ad buys on the social platform of choice. Ms. Everson is sending measurement wonks across the …
Continue Reading about Provided He Could Advertise On Facebook, What Would Wanamaker Do? →
Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook's global head of brand design, Paul Adams, "froze with panic and could not continue." According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: 1- Make social interaction a fundamental part of the creative brief 2- Base …
Here's an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people "like" a particular item of clothing. According to Springwise, C&A's new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook "likes" in real time, giving in-store shoppers a clear indication of each item’s online popularity. Now, here's …
Continue Reading about I Like Your Jacket. And I “Like” Your Jacket. →
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