Adpulp
Advertising News and Know-How
Follower counts in social channels don't mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth "Like" on Facebook. Even if the occasion isn't actually all that auspicious, the ad is a nice "Thank …
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You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely put to use — from the millions of people who are on Instagram and taking pictures all the time. …
Continue Reading about Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging →
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we've done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company--Facebook--can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles). According to San Francisco …
Continue Reading about Create Compelling Mobile Experiences, Or Facebook Falls Apart →
In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea -- a smart beer cup connected to your Facebook account -- for it too may slide from view. Chris Matyszczyk writing for CNET says: I am sure that some will be vastly entertained by waking up after a night when they got truly …
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Do you follow AdPulp's stream of posts on Facebook? Facebook is where we display the majority of the new work we receive from agencies around the globe. It's also where we create image based serial content, like you see here. …
Continue Reading about Facebook.com/AdPulp Is A Satellite In Your Orbit →
"Fail harder" is a Wieden+Kennedy maxim. But if failure isn't your thing, you can take the following advise from Martin Weigel's, "How to (not) Fail" deck. Weigel is Head of Planning at Wieden+Kennedy Amsterdam, and his deck neatly illustrates "the gulf that exists between marketing’s bouts of hubris and the consumer’s reality." I particularly enjoy slide 100. "Our task is not nurturing enthusiasm but …
Continue Reading about Do You Care Enough To Overcome Consumer Indifference? →
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