Adpulp

Advertising News and Know-How

You are here: Home / Archives for Facebook

Facebook

By

Does Your Facebook Group Encourage And Support Real Life Interactions?

The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group of students, who, despite their challenging youth in Southside Chicago, …

Continue Reading about Does Your Facebook Group Encourage And Support Real Life Interactions? →

By

What You Can Bring To the Content Party: Digital Endurance

Change is the only constant. In digital media terms though, change is more than a constant, it's a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let's listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) …

Continue Reading about What You Can Bring To the Content Party: Digital Endurance →

By

For Modern Brands, Social Media Marketing Is A Shared Responsibility

Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there's no need for social media managers. I wouldn't go that far, but statistics do point to a downward trend. According to newly released stats from career site Indeed.com, growth in positions with the title "social media manager" slowed to 50% in the past year, a …

Continue Reading about For Modern Brands, Social Media Marketing Is A Shared Responsibility →

By

Over Sharing On Tweetbook Is Not Appetizing

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the activity. I mean whatever happened to going out to eat to eat, and talk, not to document the experience for one's …

Continue Reading about Over Sharing On Tweetbook Is Not Appetizing →

By

Hotel In Australia Gives New Meaning To “Snap Happy”

Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If they choose to stay at your hotel and say nice things about it (in words and …

Continue Reading about Hotel In Australia Gives New Meaning To “Snap Happy” →

By

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …

Continue Reading about Today on TV: Carmichael Lynch Sets the Temp for Movie Night →